Richmond Hill Coyotes Ink Partnership Deal with Swift Hockey

The Richmond Hill Coyotes are proud to announce a new partnership with Swift Hockey. This collaboration marks the beginning of an exciting relationship, bringing Swift’s mission-driven approach directly to the ice, as Coyotes players gear up with Swift’s premium sticks in hand.

Swift Hockey’s mission is simple yet powerful: to make high-performance hockey sticks available at the best possible price. For hockey players, sticks aren’t just pieces of equipment—they’re an extension of themselves, a source of pride, confidence, and precision that defines how they perform on the ice. However, the cost of top-tier equipment has long been a barrier for many players. Swift Hockey was created to break down that barrier, ensuring that players of all backgrounds, ages, and skill levels can access superior gear and maximize their potential.

But the company’s commitment to the hockey community goes beyond its products. A portion of every Swift Hockey stick sale is donated to support hockey programs and provide equipment for players in underserved communities. This mission aligns perfectly with the Coyotes’ ongoing commitment to promoting inclusivity, opportunity, and growth within the sport.

The Story Behind Swift Hockey: Zechariah Thomas’ Vision

Swift Hockey’s journey is rooted in the experiences of its founder, Zechariah Thomas, whose time growing up in small towns shaped the company’s core mission. “I witnessed firsthand how many young players couldn’t afford to bring a backup stick to the rink, let alone invest in a top-of-the-line model,” Thomas recalls. “I made it my personal mission to make a difference in the hockey community when the opportunity presented itself.”

That opportunity came when Thomas founded Swift Hockey. His goal was to design sticks that not only met the highest standards of performance but were also affordable and accessible to all players. By leveraging innovative design and manufacturing techniques, he developed a line of hockey sticks that deliver elite-level performance at a fraction of the cost of other premium brands.

However, Thomas didn’t stop at product innovation. Giving back to the hockey community that had given him so much became a key pillar of Swift Hockey’s mission. As a result, a portion of the company’s profits goes toward providing sticks to underprivileged youth players and supporting hockey programs in underserved communities.

“We believe every player deserves access to high-quality equipment that helps them succeed,” says Thomas. “We’re committed to creating innovative, affordable sticks that players can carry with pride every time they step onto the ice.”

The Richmond Hill Coyotes are excited to bring this vision to life through their partnership with Swift Hockey. With new sticks in hand, the team looks forward to an exhilarating season ahead—knowing they’re supporting a brand that stands for more than just performance. It stands for the future of hockey.

Learn more about SWIFT here: https://swifthockey.com/pages/abouts-us